Signal-based personalisation
Personalisation starts with a signal. hubsell adds context from the person’s role and their company website, has AI draft the message from both, and you reach out with a reason that matters to the reader. That is what gets replies.
Cold email personalisation
Signal-based personalisation
Every message starts from a real reason to write: the post they engaged with, the job they started, the event they signed up for or the role their company is hiring for.
AI drafts each message from that signal and from what the company website says about the business.
Each signal gets its own flow, so the message, the timing and the channels fit the reason you are reaching out.
Personalisation signals
People who liked, commented on or reposted a LinkedIn post, yours or a competitor’s.
Opens with: The post and what it was about
People who signed up for a LinkedIn event in your market.
Opens with: The event they are going to
People who recently started a new role, when priorities and budgets are being set.
Opens with: Their new role
Companies hiring for roles your product supports.
Opens with: The roles they are hiring for
People who follow a competitor’s company page.
Opens with: The problem the competitor solves
What the company says about itself: what it sells, who it sells to and what it is focused on.
Opens with: A line about their business
How it works
Start a flow from a signal, such as a post, an event, a hiring search or a competitor’s followers.
Every person is checked against your ICP and gets a verified email before anything is written.
hubsell reads the company website to learn what the business does and who it sells to.
AI writes a message for each contact from the signal and the company details.
The message goes out as a step in the flow, and the next steps follow from what the contact does.
AI personalisation
Generic AI copy is easy to spot. It praises the company, guesses at its challenges and reads as if it was written for anyone. Buyers recognise it and ignore it.
hubsell gives the AI facts to work with: the signal, the person’s current role and what the company website says. The draft refers to things that are true, so it reads like a note from someone who looked.
Because every contact is verified the same day, the details in the message are current. Nobody gets congratulated on a job they left a year ago.
Customer results
Elium
Elium increased their leads by 25%, saved on average 20 hours per week and had a open rate above 53% in their campaigns.
Rachel ChanDigital Marketing Team Lead
“I’d recommend hubsell as a partner if you’re looking to generate real results from outbound sales & marketing with a limited team.”
Personalised outreach
Show us your audience on a short call and we will draft what personalised-at-scale outreach looks like for it.
Personalisation FAQ
Signal-based personalisation opens each message with the reason you are writing: something the person or their company did recently, such as engaging with a post, changing jobs or hiring. It replaces the first-name mail merge with a real reason to talk.
hubsell starts from the signal that put a contact on your list, reads the company website, and has AI draft a message for each contact from those facts. Each signal can run in its own flow, so the message and the timing fit the reason for reaching out.
LinkedIn post engagement, event participants, job changes, companies that are hiring and followers of a competitor, plus what the company website says. See live data for how these contacts are sourced.
Yes. AI drafts a message for each contact from the signal and from the company website. It works from facts about the person and the company, not from guesses.
Instead of one campaign for every lead, each signal gets its own flow. People who engaged with a post get a different message, timing and set of channels from people whose company is hiring.
Mail merge swaps a first name and a company name into one template. Signal-based personalisation changes what the message says, based on why you are writing to that person.
Buyers recognise AI copy that is written from nothing: flattering, vague and about the sender. Copy that refers to a real signal and to the company’s actual business reads as written by someone who looked.
Yes. Relevant emails get more replies, and replies tell mail providers that your email is wanted. See email deliverability.
Yes. The signal, the company details and the draft come together for every contact, so the same flow works for ten contacts or thousands without writing each message from scratch.
hubsell processes data for a purpose you set before sourcing and does not keep it to resell. You stay the data controller and hubsell is your processor, under a data processing agreement. See GDPR-compliant B2B data.